Tag Archive - social media

Marketing is more than just advertising

February 7, 2011 in Marketing with 0 Comments

Marketing is more than just advertising. It’s more than just Marketing Communications (Marcom). Marketing stretches from the generation of interest to the closing of the sale. It includes Marketing Communications (which includes advertising), Product Marketing, Product Management, Channel Marketing and more. It is the holistic view of how to successfully take products and services to the market. The marketing people are not just the people who put the pretty wrapper around the piece of chocolate.

Now if we can only drive this point across Finance people… Continue Reading…

IKEA’s successful facebook campaign

November 24, 2010 in Web and New Media with 0 Comments

Social Media is fast becoming the channel of choice for most marketers. Back in the day, if you wanted to launch something you’d have to have a budget for tri-media: TV, Radio, Print. With the Internet today, the most effective channel is social networks, and Facebook leads the pack.

Lorne Fade recently published an ad spending infograph based on Nielsen AdRelevance data with very interesting data.

A day earlier, IKEA published a video on how they are utilizing Facebook’s “most popular function” – that of tagging photos – and getting people to spread the word about IKEA’s products via profile pages, newsfeeds, and links. A very smart and creative campaign I must say.

Why is the campaign successful? Continue Reading…

Guidelines for Social Media Participation

September 16, 2010 in Web and New Media with 2 Comments

Because of social networks, our words are more powerful than we realize. This can both work for us and against us so before you start posting on your Facebook or Twitter account, remember some of these Rules of Engagement… Continue Reading…

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