When recession strikes, most companies cut their expenses and usually the first to go is the marketing budget. Most Finance guys do not believe in marketing, specifically advertising, and see it as an expense rather than an investment or a profit generator. As a marketer, I find this very difficult to believe. In the first place, we are able to determine expected revenue by setting the marketing budget. When you get the word out there about your product or brand, you get higher expected revenue vs just waiting for customers to discover you (if they ever do). Continue Reading…