Marketing is more than just advertising. It’s more than just Marketing Communications (Marcom). Marketing stretches from the generation of interest to the closing of the sale. It includes Marketing Communications (which includes advertising), Product Marketing, Product Management, Channel Marketing and more. It is the holistic view of how to successfully take products and services to the market. The marketing people are not just the people who put the pretty wrapper around the piece of chocolate.

Now if we can only drive this point across Finance people… Continue Reading…